Driving Awareness with Financial Service Providers. A Multi-Channel Campaign for Protect Group

Pitches. Your foot in the door, finite moment, one and only shot.

You don’t want the first 10 minutes of a pitch to be introducing your name and what you do; they should already know that before entering the room.

This was the problem Protect Group faced.

Awareness and Education

The Protect Group came to us with a singular problem: awareness. When pitching to financial service providers (FSPs), they needed to build brand and product recognition.

They needed to up brand acknowledgement while simultaneously educating FSPs on Refund Protect.

That’s where we came in.

Our solution: launch a UK-based awareness campaign to test and learn.

A Multi-Channel Campaign – Where to Start?

Building a brand awareness campaign starts with a solid foundation.

Campaign messaging, strong visuals, website recommendations, product promotion. We provided the client with everything they could need for a campaign to go live with our 360 method, so that when Protect Group’s name started reaching FSP’s radar, the core branding was ready.

Creating the content behind the campaign was the next step in Protect’s roadmap.

Our team of content and media specialists got to work building a portfolio of assets, from sharp video and professional photography to insightful blogs and high impact thought leadership. This was complimented by a combination of statics, carousels and animation from our remarkable design team, taking you through the journey of Refund Protect, from what and how it works, to business benefits and overall outcomes.

We worked hard to develop immersive assets in order to bring Protect Group to the forefront of the industry, and to well acquaint Refund Protect.

Active Campaign, Active Results

A live campaign means all hands-on deck – literally. Our team have been maintaining the deck of web and LinkedIn content rolling out over the 3-month timeline.

Creating, scheduling and managing; organic and paid.

We developed a new strategic stream of organic social, through thought leadership with senior figureheads, Jason and Sarah. Complimenting content, such as video on LinkedIn and website blogs encouraged an outreach of awareness to networks of personas, not just robotic lists of businesses. Organic social, as organic as it comes.

Lee and the performance team focused on paid media, boosting posts to ICPs, retargeting from web page activity, and running ads from Protect Group and senior leaders’ LinkedIn.

2026, The Year of The…?

After 3 months of the live campaign, we can produce a final report on performance and increased brand awareness to develop a strategy for 2026.

What’s worked, what hasn’t.

At Reech, we don’t just stop at surface level awareness, we support long-term growth and chase results the brand previously could only dream of. After awareness, Protect Group can focus on global rollouts and unexplored sectors, and Reech will be there to map out that journey.

Find your client’s asking, “so, what do you do?” when pitching? Get in touch and we can plan your roadmap to brand awareness. Then, your pitch will have started before you’ve even spoke.