Behind the Scenes: Digital
As a full-service agency, we boast a 360 method – a holistic full-service offering that delivers exactly what your business needs. Nice. With a team bursting with expertise and experience across a wide range of services and specialities, we provide tried-and-tested methods, trailblazing techniques, and introduce innovative ideas to elevate marketing strategies.
Together, it’s the perfect collaborative combination of creative-led solutions to deliver real results and significant growth to ambitious businesses.
But do you know all the services we offer? And the who, what, and why behind each one, and how they can benefit your brand? Here we get under the skin of our Digital services – from social media to SEO, there’s a plethora of brilliance that can skyrocket your marketing success.
Navigating the Digital Landscape
With over 51% of people admitting to researching brands online before making a purchase, having a consistent, regular, and visible presence in the digital sphere is no longer just a nice to have. It’s a must.
But, like all marketing strategies, there’s no one-size-fits-all approach. But one thing is paramount: you need to incorporate a mix of methods to effectively communicate, reach, and appeal to your audience at various touchpoints.
Here’s how:
SEO
A robust SEO strategy allows you to direct more of the right users to your website, increase your business’ search visibility, and outrank your competitors. It involves:
- Keyword Research | identifying terms and phrases that your target audience(s) use, and ensuring their placement within your text is natural, effective and optimised.
- Software Support | utilising tools like SEMrush to analyse search volume, competition, and trends, and evolving strategies based on insights from Google Analytics.
- On-Page Optimisation | drafting and refining meta titles, descriptions, and header tags for web pages.
- Technical SEO | auditing websites to fix errors (e.g., broken links, missing alt text, and slow page speed) and working to improve site architecture and crawlability for search engines.
- Data Analysis & Reporting | tracking site performance, keyword rankings, and organic traffic.
Social Media
Over half of users admit to researching products on social media platforms, according to GlobalWebIndex. Meaning strength of social media presence is non-negotiable for growth.
And this can consist of either Paid or Organic – although the best strategies usually incorporate both.
Investing in Paid Social allows you to share promotional content that will reach a dedicated audience, typically through ads or sponsored posts. It aims to quickly increase visibility, drive traffic, and generate conversions.
On the other hand, Organic involves the natural sharing of posts through your channels, relying on engagement and word-of-mouth to grow your audience. While it typically takes longer to gain momentum, it can foster more authentic connections and long-term relationships.
Paid Search
Purchasing ads on relevant search engine results pages (SERPs) can enhance visibility of your website to those who’re using keywords.
Paid Social targets a precise audience, ensuring your budget is spent effectively and drives traffic to your website. Delivering measurable results and insights allows you to optimise campaigns for maximum ROI and stay ahead of the curve.
Public Relations
Crafting compelling narratives and delivering tailored messages allows you to shape positive impressions, strengthen key relationships, and increase your credibility, authority and visibility. Plus, it positions your brand as an industry leader, meaning you’re the go-to choice when customers need a particular product or service.
While traditional methods, such as newspaper articles and TV appearances, remain integral to amplifying awareness, building trust, and promoting expertise, the digital PR revolution is transforming the industry. Through innovative opportunities, such as podcasts, webinars, and blog posts, brands can adopt cutting-edge and creative tactics to remain front and centre.
Drafting, designing and delivering dedicated emails can help you nurture existing clients and convert potential leads – whether that’s to promote your latest product or service, offer exclusive deals and discounts, or provide industry insights.
Often categorised by customer behaviour or demographics, these are tailored to directly communicate with your audience. Sharing the right message in the right way at the right time can encourage engagement, provide added value, drive sales, and increase client retention.
The most successful brands will undoubtedly curate a strategy consisting of a complementary combination of the above tactics, helping to create customer experiences that captivate, engage, and inspire.
Keep your eyes peeled as we peek behind the curtain of our other in-house services that make up our holistic 360 method. And if you’re interested in learning more about how Digital Marketing could elevate your business, let’s talk.
