Behind the Scenes: Creative
Marketing performance, creative led. That’s the Reech ethos – for very good reason.
The performance is only as good as the creative leading it, and it’s not just our in-house creative team who bang that drum. Original creative work is the driving force behind memorable campaigns and enduring brand impressions. Our 360 Method encompasses a range of creative services designed to elevate your brand and captivate your audience. Let’s delve into our creative offerings, explore how they link and see what they do for brands.
Ideation
It all starts with the spark of the idea. Big lovely original creative ideas are the cornerstone of any impactful marketing efforts. They’re the unifying concepts that tie together all aspects of a campaign, ensuring consistency across various channels and buying your brand some valuable eye time from your audiences. According to a recent marketing study, 66% of marketers increased their company’s credibility and trust through creative digital marketing tactics, highlighting the importance of big-picture thinking.
Graphic Design
Visual communication is crucial in modern media-saturated communication channels. Our graphic design services deliver across the full digital and print landscape – covering everything from logo creation and brand assets, website design and social media templates to OOH billboards, brochures and signage, to name a few. With 19% of marketers reporting that designed images deliver the highest ROI, investing in quality graphic design is more important than ever.
Branding
Effective branding goes beyond just visuals. We integrate your brand’s tone of voice with its visual identity, creating Brand Guidelines, Brand Playbooks and Brand Style Guides – producing a cohesive brand experience and a true personality for your business that audiences can connect with. This harmony between verbal and visual elements reinforces your company’s personality and values, building trust and brand recognition at every given opportunity. With standards increasing every passing year, consumers will increasingly reject sub-par value and service, instead expecting more for their loyalty and data, making strong, consistent branding crucial.
Copywriting
Words have power, and our copywriters wield them expertly. From snappy taglines to in-depth content, we craft copy that engages, informs, and persuades, always in line with your brand’s unique voice. With content marketing cutting down costs by 62% compared to traditional marketing, investing in quality copywriting is a smart move.
Stories captivate audiences. We harness emotion, nostalgia, aspiration and everything else at our disposal to weave compelling narratives that resonate with your audience and reinforce your brand message. Driving with authenticity and data-driven content will hugely differentiate you from competitors churning out unoriginal AI-generated material.
“Consistency isn’t about being rigid; it’s about creating a synergetic environment where every creative element works propels another. Creative consistency is the invisible thread that transforms individual creative pieces into powerful, recognisable brands.”
George Hughes | Head of Creative
Animation
In an attention-span-shrinking world, animation can convey complex ideas quickly and engagingly. From eye-catching explainer videos that break down intricate concepts to scroll-stopping social media content, and even full-scale TV commercials, we bring your brand to life through movement and visual storytelling. Our animation services span a wide range of techniques, including 2D and 3D animation and motion graphics, each tailored to suit your brand’s unique voice and message. This aligns with the industry prediction that short-form video will see increased investment in 2025.
Photography & Videography
A picture is worth a thousand words, and our photography services ensure those words align with your brand message. From product shots to lifestyle imagery, we create visual assets that tell your brand’s story, sell your product, bring your service to life, make your website stand out and ensure that your social channels are the place to be.
Video content is increasingly crucial in digital marketing. Our videography services cover everything from short social media clips to Sky ready TV ads, helping you connect with your audience through moving images. Great content doesn’t just happen; it’s carefully planned and polished. Our pre-production processes ensure every project starts with a solid foundation, while our post-production work brings it all together through innovative editing, colour and sound design.
Our creative services work in harmony with the technically driven aspect of our full marketing offering, ensuring that every piece of content we produce not only looks great but also drives real results for your business. Whether you’re looking to refresh your brand, launch a new product, or simply stand out in a crowded marketplace through red-hot creative work, our Studio has the skills to make it happen. Get in touch with our creative marketing agency today or check out our previous work here. Let’s get creatin’.
